/* ============================================================
   TBF MEDIA - Editorial design system v2
   ============================================================ */
:root{
  --ink:#0A2647;
  --ink-soft:#12345F;
  --ink-2:#184176;
  --paper:#FFFFFF;
  --stone:#F1F0EA;
  --line:rgba(10,38,71,.13);
  --line-dark:rgba(255,255,255,.15);
  --gold:#C9A227;
  --gold-soft:#DEC77D;
  --slate:#5B6472;
  --slate-300:#9BA6BB;

  --font-display:'Fraunces', Georgia, serif;
  --font-body:'Inter', -apple-system, sans-serif;
  --font-mono:'IBM Plex Mono', monospace;

  --max-w:1280px;
  --ease:cubic-bezier(.19,1,.22,1);
}

*,*::before,*::after{box-sizing:border-box;}
html{scroll-behavior:smooth;}
@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto;}
  *{animation-duration:.001ms !important; animation-iteration-count:1 !important; transition-duration:.001ms !important; scroll-behavior:auto !important;}
}

body{
  margin:0;
  font-family:var(--font-body);
  background:var(--paper);
  color:var(--ink);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}

img{max-width:100%; display:block;}
a{color:inherit; text-decoration:none;}
ul{margin:0; padding:0; list-style:none;}
button{font-family:inherit;}

.wrap{max-width:var(--max-w); margin:0 auto; padding:0 40px;}
@media (max-width:700px){ .wrap{padding:0 22px;} }

.eyebrow{
  font-family:var(--font-mono);
  font-size:12px;
  letter-spacing:.16em;
  text-transform:uppercase;
  color:var(--gold);
  display:flex; align-items:center; gap:12px;
  margin-bottom:20px;
}
.eyebrow .n{color:var(--slate);}
.eyebrow::after{content:""; height:1px; flex:1; background:var(--line); max-width:120px;}
.section-dark .eyebrow::after{background:var(--line-dark);}

h1,h2,h3,h4{
  font-family:var(--font-display);
  color:var(--ink);
  line-height:1.08;
  margin:0 0 .5em 0;
  font-weight:600;
  letter-spacing:-.01em;
}
.section-dark h1,.section-dark h2,.section-dark h3,.section-dark h4{color:var(--paper);}
h2{font-size:clamp(30px,4vw,48px);}
h3{font-size:22px; font-weight:600;}
em{font-style:italic; font-weight:500;}

p{margin:0 0 1em 0; color:var(--slate); font-size:16px;}
.section-dark p{color:var(--slate-300);}
.lede{font-size:19px; line-height:1.6;}

/* ============ Sections ============ */
.section{padding:120px 0;}
@media (max-width:800px){ .section{padding:76px 0;} }
.section-dark{background:var(--ink);}
.section-light{background:var(--paper);}
.section-stone{background:var(--stone);}
.section-head{max-width:620px; margin-bottom:64px;}

/* ============ Nav ============ */
.site-header{
  position:sticky; top:0; z-index:50;
  background:rgba(10,38,71,.88);
  backdrop-filter:blur(14px);
  -webkit-backdrop-filter:blur(14px);
  border-bottom:1px solid var(--line-dark);
}
.nav{display:flex; align-items:center; justify-content:space-between; padding:22px 40px; max-width:var(--max-w); margin:0 auto;}
@media (max-width:700px){ .nav{padding:18px 22px;} }
.brand{display:flex; align-items:center; gap:10px; font-family:var(--font-display); font-weight:700; font-size:19px; color:var(--paper); letter-spacing:.02em;}
.brand .dot{width:7px; height:7px; border-radius:50%; background:var(--gold);}
.brand img{height:30px; width:30px; border-radius:6px; object-fit:cover;}
.nav-links{display:flex; align-items:center; gap:36px;}
.nav-links a{font-family:var(--font-mono); font-size:12.5px; letter-spacing:.06em; text-transform:uppercase; color:var(--slate-300); transition:color .2s var(--ease); position:relative; padding:4px 0;}
.nav-links a::after{content:""; position:absolute; left:0; bottom:0; width:0; height:1px; background:var(--gold); transition:width .25s var(--ease);}
.nav-links a:hover, .nav-links a.active{color:var(--paper);}
.nav-links a:hover::after, .nav-links a.active::after{width:100%;}
.nav-cta{border:1px solid var(--line-dark); padding:9px 18px; border-radius:2px;}
.nav-cta::after{display:none;}
.nav-cta:hover{border-color:var(--gold); color:var(--gold) !important;}
.nav-toggle{display:none; background:none; border:0; color:var(--paper); font-size:22px; cursor:pointer;}
@media (max-width:880px){
  .nav-links{position:fixed; inset:65px 0 auto 0; flex-direction:column; align-items:flex-start; gap:0; background:var(--ink); padding:8px 22px 24px; border-bottom:1px solid var(--line-dark); transform:translateY(-10px); opacity:0; pointer-events:none; transition:all .25s var(--ease);}
  .nav-links.open{transform:translateY(0); opacity:1; pointer-events:auto;}
  .nav-links a{padding:15px 0; width:100%; border-bottom:1px solid var(--line-dark);}
  .nav-toggle{display:block;}
}

/* ============ Hero ============ */
.hero{background:var(--ink); color:var(--paper); padding:64px 0 0; position:relative; overflow:hidden;}
.hero-top{padding-bottom:80px; border-bottom:1px solid var(--line-dark);}
.hero-tag{font-family:var(--font-mono); font-size:12px; letter-spacing:.16em; text-transform:uppercase; color:var(--gold-soft); margin-bottom:28px;}
.hero h1{font-size:clamp(40px,7.2vw,92px); max-width:960px; margin-bottom:0; color:var(--paper);}
.hero-sub .lede{color:var(--slate-300);}
.hero-sub{display:flex; justify-content:space-between; align-items:flex-end; gap:40px; margin-top:44px; flex-wrap:wrap;}
.hero-sub .lede{max-width:440px; margin:0;}
.btn-row{display:flex; gap:14px; flex-wrap:wrap;}
.btn{display:inline-flex; align-items:center; gap:10px; padding:15px 28px; border-radius:2px; font-weight:600; font-size:13.5px; letter-spacing:.02em; transition:all .25s var(--ease); border:1px solid transparent; cursor:pointer; font-family:var(--font-mono); text-transform:uppercase; letter-spacing:.04em;}
.btn-arrow{display:inline-block; transition:transform .25s var(--ease);}
.btn:hover .btn-arrow{transform:translateX(4px);}
.btn-primary{background:var(--gold); color:var(--ink); box-shadow:0 0 0 rgba(201,162,39,0);}
.btn-primary:hover{background:var(--gold-soft); transform:translateY(-2px); box-shadow:0 10px 24px rgba(201,162,39,.35);}
.btn-ghost{border-color:var(--line-dark); color:var(--paper);}
.btn-ghost:hover{border-color:var(--gold); color:var(--gold); transform:translateY(-2px); box-shadow:0 10px 24px rgba(0,0,0,.25);}
.btn-dark{background:var(--ink); color:var(--paper); border-color:var(--ink);}
.btn-dark:hover{background:var(--ink-2); transform:translateY(-2px); box-shadow:0 10px 24px rgba(10,38,71,.35);}

/* marquee ticker */
.marquee{overflow:hidden; padding:26px 0; border-bottom:1px solid var(--line-dark); white-space:nowrap;}
.marquee-track{display:inline-flex; align-items:center; gap:64px; animation:scroll-left 26s linear infinite;}
.marquee-track span{font-family:var(--font-mono); font-size:13px; letter-spacing:.1em; text-transform:uppercase; color:var(--slate-300); position:relative;}
.marquee-track span::after{content:"-"; color:var(--gold); margin-left:64px;}
@keyframes scroll-left{ from{transform:translateX(0);} to{transform:translateX(-50%);} }
.section-light .marquee, .section-stone .marquee{border-color:var(--line);}
.section-light .marquee-track span, .section-stone .marquee-track span{color:var(--slate);}



/* view-count badge, overlaid on campaign creative thumbnails */
.view-badge{position:absolute; left:12px; bottom:12px; z-index:3; display:inline-flex; align-items:center; gap:5px; background:rgba(10,38,71,.72); backdrop-filter:blur(3px); color:var(--paper); font-family:var(--font-mono); font-size:11.5px; letter-spacing:.02em; padding:6px 10px 6px 8px; border-radius:20px; line-height:1;}
.view-badge svg{width:13px; height:13px; flex-shrink:0;}

/* portfolio CTA row - button + short note, used on Home & About */
.portfolio-cta{display:flex; align-items:center; gap:18px; flex-wrap:wrap; margin-top:20px;}
.portfolio-cta .hint{font-family:var(--font-mono); font-size:12px; color:var(--slate-300); letter-spacing:.03em;}
.section-light .portfolio-cta .hint{color:var(--slate);}

/* compact "get in touch" strip - phone / email / instagram / whatsapp, right on the page */
.contact-strip{display:grid; grid-template-columns:repeat(4,1fr); gap:0; max-width:900px; margin:56px auto 0; border-top:1px solid var(--line-dark); border-bottom:1px solid var(--line-dark); text-align:left;}
.contact-strip a{padding:22px 24px; border-right:1px solid var(--line-dark);}
.contact-strip a:last-child{border-right:none;}
.contact-strip .ck{display:block; font-family:var(--font-mono); font-size:10.5px; letter-spacing:.1em; text-transform:uppercase; color:var(--gold-soft); margin-bottom:8px;}
.contact-strip .cv{display:block; font-size:15px; color:var(--paper); transition:color .2s var(--ease);}
.contact-strip a:hover .cv{color:var(--gold);}
.section-light .contact-strip{border-color:var(--line);}
.section-light .contact-strip a{border-color:var(--line);}
.section-light .contact-strip .cv{color:var(--ink);}
@media (max-width:760px){ .contact-strip{grid-template-columns:repeat(2,1fr);} .contact-strip a{border-bottom:1px solid var(--line-dark);} }

/* giant stat row under hero */
.hero-stats{display:grid; grid-template-columns:repeat(4,1fr); border-top:1px solid var(--line-dark);}
.hero-stats .stat{padding:36px 40px; border-right:1px solid var(--line-dark);}
.hero-stats .stat:last-child{border-right:none;}
.stat .num{font-family:var(--font-display); font-size:clamp(28px,3.4vw,44px); color:var(--gold-soft); display:block; margin-bottom:8px; font-weight:600;}
.stat .label{font-family:var(--font-mono); font-size:11.5px; letter-spacing:.06em; text-transform:uppercase; color:var(--slate-300);}
@media (max-width:760px){ .hero-stats{grid-template-columns:repeat(2,1fr);} .hero-stats .stat:nth-child(2){border-right:none;} .hero-stats .stat{padding:26px 22px;} }

/* ============ Split layout ============ */
.split{display:grid; grid-template-columns:.85fr 1.15fr; gap:80px; align-items:start;}
@media (max-width:860px){ .split{grid-template-columns:1fr; gap:40px;} }
.split .col-label{font-family:var(--font-mono); font-size:12px; letter-spacing:.14em; text-transform:uppercase; color:var(--gold); margin-bottom:20px;}

/* fact list (replaces stat cards) */
.fact-list{border-top:1px solid var(--line);}
.fact-row{display:flex; justify-content:space-between; align-items:baseline; padding:22px 0; border-bottom:1px solid var(--line); gap:20px;}
.fact-row .fact-k{font-family:var(--font-display); font-size:22px; color:var(--ink);}
.fact-row .fact-v{font-family:var(--font-mono); font-size:12.5px; letter-spacing:.04em; color:var(--slate); text-align:right; text-transform:uppercase;}

/* ============ List rows (replaces card grids) ============ */
.list-rows{border-top:1px solid var(--line);}
.section-dark .list-rows{border-color:var(--line-dark);}
.list-row{
  display:grid; grid-template-columns:70px 1fr 1.3fr 24px;
  gap:32px; align-items:start; padding:34px 0;
  border-bottom:1px solid var(--line);
  transition:padding-left .3s var(--ease);
}
.section-dark .list-row{border-color:var(--line-dark);}
.list-row:hover{padding-left:14px;}
.list-row .idx{font-family:var(--font-mono); font-size:13px; color:var(--gold); padding-top:6px;}
.list-row h3{margin:0; font-size:23px;}
.list-row p{margin:0; font-size:15px; max-width:460px;}
.list-row .arrow{font-family:var(--font-mono); color:var(--slate-300); opacity:0; transition:opacity .3s var(--ease); padding-top:6px;}
.list-row:hover .arrow{opacity:1; color:var(--gold);}
@media (max-width:760px){
  .list-row{grid-template-columns:40px 1fr; row-gap:10px;}
  .list-row p{grid-column:2/3;}
  .list-row .arrow{display:none;}
}

/* two-col list rows (What We Do) */
.list-grid{display:grid; grid-template-columns:1fr 1fr; gap:0 60px; border-top:1px solid var(--line);}
@media (max-width:760px){ .list-grid{grid-template-columns:1fr;} }
.list-grid .list-row{grid-template-columns:52px 1fr;}
.list-grid .list-row p{max-width:none;}

/* content format strip - vertical hairline divided columns */
.format-strip{display:grid; grid-template-columns:repeat(4,1fr); border-top:1px solid var(--line-dark); border-bottom:1px solid var(--line-dark);}
@media (max-width:760px){ .format-strip{grid-template-columns:repeat(2,1fr);} }
.format-col{padding:40px 32px; border-right:1px solid var(--line-dark);}
.format-col:last-child{border-right:none;}
@media (max-width:760px){ .format-col:nth-child(2n){border-right:none;} .format-col:nth-child(-n+2){border-bottom:1px solid var(--line-dark);} }
.format-col .idx{font-family:var(--font-mono); font-size:12px; color:var(--gold-soft); display:block; margin-bottom:18px;}
.format-col h3{font-size:19px; margin-bottom:10px;}
.format-col p{font-size:14px; margin:0;}

/* network / giant numerals */
.giant-row{display:grid; grid-template-columns:repeat(4,1fr); gap:30px;}
@media (max-width:760px){ .giant-row{grid-template-columns:1fr 1fr;} }
.giant-stat .num{font-family:var(--font-display); font-size:clamp(34px,4vw,54px); font-weight:600; color:var(--ink); display:block; line-height:1;}
.giant-stat .label{font-family:var(--font-mono); font-size:12px; text-transform:uppercase; letter-spacing:.05em; color:var(--slate); margin-top:12px; display:block;}

.platform-list{border-top:1px solid var(--line); margin-top:56px;}
.platform-row{display:flex; justify-content:space-between; align-items:center; padding:20px 0; border-bottom:1px solid var(--line);}
.platform-row h4{font-family:var(--font-body); font-weight:600; font-size:16px; margin:0; color:var(--ink); width:160px;}
.platform-row p{margin:0; font-size:14.5px; flex:1;}
@media (max-width:600px){ .platform-row{flex-direction:column; align-items:flex-start; gap:6px;} .platform-row h4{width:auto;} }

/* ============ Case studies - editorial spread ============ */
.case{border-top:1px solid var(--line-dark); padding:80px 0;}
.case:last-of-type{border-bottom:1px solid var(--line-dark);}
.case-eyebrow{display:flex; align-items:baseline; gap:18px; margin-bottom:18px;}
.case-num{font-family:var(--font-mono); font-size:13px; color:var(--gold);}
.case h3{font-size:clamp(28px,3.6vw,46px); max-width:760px; margin-bottom:36px;}
.case-stats{display:flex; flex-wrap:wrap; gap:0; margin-bottom:48px; border-top:1px solid var(--line-dark); border-bottom:1px solid var(--line-dark);}
.case-stats .cs{flex:1; min-width:140px; padding:24px 28px 24px 0;}
.case-stats .cs .num{font-family:var(--font-display); font-size:30px; color:var(--gold-soft); display:block; margin-bottom:6px;}
.case-stats .cs .label{font-family:var(--font-mono); font-size:11.5px; text-transform:uppercase; color:var(--slate-300);}
.case-cols{display:grid; grid-template-columns:1fr 1fr; gap:56px;}
@media (max-width:760px){ .case-cols{grid-template-columns:1fr; gap:28px;} }
.case-cols h4{font-family:var(--font-mono); font-size:11.5px; text-transform:uppercase; letter-spacing:.1em; color:var(--gold); margin-bottom:16px;}
.case-cols p{font-size:15px; color:var(--slate-300); margin-bottom:0;}

.case-creatives{display:grid; grid-template-columns:repeat(4,1fr); gap:18px; margin-bottom:44px;}
@media (max-width:760px){ .case-creatives{grid-template-columns:repeat(2,1fr); gap:14px;} }
.case-creatives a{display:block; position:relative; overflow:hidden; border-radius:22px; border:5px solid var(--ink-2); background:var(--ink-2); box-shadow:0 18px 38px rgba(0,0,0,.4); transition:transform .3s var(--ease), box-shadow .3s var(--ease); cursor:default;}
.case-creatives a::before{content:""; position:absolute; top:9px; left:50%; transform:translateX(-50%); width:32px; height:4px; border-radius:3px; background:rgba(255,255,255,.55); z-index:2;}
.case-creatives img{width:100%; height:100%; aspect-ratio:263/470; object-fit:cover; transition:transform .5s var(--ease); display:block;}
.case-creatives a:hover{transform:translateY(-6px); box-shadow:0 26px 50px rgba(0,0,0,.5);}
.case-creatives a:hover img{transform:scale(1.05);}

/* ============ Testimonials ============ */
.testimonial-grid{display:grid; grid-template-columns:1fr 1fr; gap:32px;}
@media (max-width:760px){ .testimonial-grid{grid-template-columns:1fr;} }
.testimonial{background:var(--paper); border:1px solid var(--line); border-radius:6px; padding:38px;}
.testimonial .quote{font-family:var(--font-display); font-style:italic; font-size:19px; line-height:1.55; color:var(--ink); margin-bottom:28px;}
.testimonial-author{display:flex; align-items:center; gap:14px;}
.testimonial-avatar{width:42px; height:42px; border-radius:50%; background:var(--ink); color:var(--gold-soft); display:flex; align-items:center; justify-content:center; font-family:var(--font-mono); font-weight:600; font-size:13px; flex-shrink:0;}
.testimonial-name{font-weight:600; color:var(--ink); font-size:14.5px;}
.testimonial-role{font-family:var(--font-mono); font-size:11px; text-transform:uppercase; letter-spacing:.05em; color:var(--slate);}

/* clients - marquee based, no boxes */
.client-note{margin-top:24px; font-family:var(--font-mono); font-size:13px; color:var(--gold); letter-spacing:.04em;}

/* ============ Process ============ */
.process-rows{border-top:1px solid var(--line); position:relative;}
.process-rows::before{content:""; position:absolute; left:45px; top:0; bottom:0; width:1px; background:var(--line); z-index:0;}
.process-row{display:grid; grid-template-columns:90px 1fr 1fr; gap:32px; padding:36px 0; border-bottom:1px solid var(--line); align-items:start; position:relative; transition:padding-left .3s var(--ease);}
@media (max-width:760px){ .process-row{grid-template-columns:50px 1fr;} .process-row p{grid-column:2/3;} .process-rows::before{left:25px;} }
.process-row .step-no{font-family:var(--font-display); font-size:30px; color:var(--gold); font-style:italic; position:relative; z-index:1; background:var(--paper); width:fit-content; padding-right:10px; transition:color .3s var(--ease);}
.process-row h3{margin:0; font-size:21px; transition:color .3s var(--ease);}
.process-row p{margin:0;}
.process-row:hover{padding-left:10px;}
.process-row:hover .step-no{color:var(--ink);}
.process-row:hover h3{color:var(--gold);}

/* ============ CTA ============ */
.cta-band{background:var(--ink); color:var(--paper); padding:100px 40px; text-align:center;}
.cta-band h2{max-width:640px; margin:0 auto 20px; color:var(--paper);}
.cta-band p{max-width:460px; margin:0 auto 34px; color:var(--slate-300);}
.cta-band .btn-row{justify-content:center;}

/* ============ Forms - editorial underline style ============ */
.form-shell{max-width:760px; margin:0 auto;}
.form-row{display:grid; grid-template-columns:1fr 1fr; gap:36px;}
@media (max-width:600px){ .form-row{grid-template-columns:1fr;} }
.field{margin-bottom:34px;}
.field label{display:block; font-family:var(--font-mono); font-size:11.5px; letter-spacing:.08em; text-transform:uppercase; color:var(--slate); margin-bottom:12px;}
.field .req{color:var(--gold);}
.field input, .field select, .field textarea{
  width:100%; padding:10px 2px 12px; border:none; border-bottom:1.5px solid var(--line);
  background:transparent; font-family:var(--font-body); font-size:17px; color:var(--ink);
  border-radius:0; transition:border-color .25s var(--ease);
}
.field select{appearance:none; -webkit-appearance:none; background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%235B6472' stroke-width='1.5' fill='none'/%3E%3C/svg%3E"); background-repeat:no-repeat; background-position:right 4px center; padding-right:20px;}
.field input:focus, .field select:focus, .field textarea:focus{outline:none; border-color:var(--gold);}
.field textarea{resize:vertical; min-height:100px; font-size:16px;}
.field-note{font-size:12px; color:var(--slate-300); margin-top:8px;}
.form-section-title{font-family:var(--font-mono); font-size:11.5px; letter-spacing:.12em; text-transform:uppercase; color:var(--gold); margin:0 0 30px; padding-top:44px; border-top:1px solid var(--line);}
.form-section-title:first-child{border-top:none; padding-top:0;}
.radio-group{display:flex; gap:28px; flex-wrap:wrap;}
.radio-group label{display:flex; align-items:center; gap:9px; font-family:var(--font-body); text-transform:none; letter-spacing:0; font-size:15px; color:var(--ink); cursor:pointer;}
.radio-group input{width:auto;}
.submit-btn{
  padding:16px 40px; border:1px solid var(--ink); border-radius:2px;
  background:var(--ink); color:var(--paper); font-weight:600; font-size:13px;
  font-family:var(--font-mono); text-transform:uppercase; letter-spacing:.06em;
  cursor:pointer; transition:all .25s var(--ease); margin-top:8px;
}
.submit-btn:hover{background:var(--paper); color:var(--ink);}
.form-hidden{display:none;}

/* ============ Thank you ============ */
.thanks{min-height:64vh; display:flex; align-items:center; justify-content:center; text-align:center; padding:90px 28px; background:var(--ink); color:var(--paper);}
.thanks .mark{font-family:var(--font-display); font-style:italic; font-size:14px; color:var(--gold-soft); letter-spacing:.06em; margin-bottom:22px; display:block;}
.thanks h1{color:var(--paper); font-size:clamp(32px,5vw,52px);}

/* ============ Footer ============ */
.site-footer{background:var(--ink); color:var(--slate-300); padding:80px 0 30px; border-top:1px solid var(--line-dark);}
.footer-grid{display:grid; grid-template-columns:1.4fr 1fr 1fr; gap:48px; margin-bottom:64px;}
@media (max-width:700px){ .footer-grid{grid-template-columns:1fr; gap:36px;} }
.footer-brand{font-family:var(--font-display); color:var(--paper); font-size:22px; margin-bottom:14px;}
.footer-col h4{font-family:var(--font-mono); font-size:11.5px; letter-spacing:.1em; text-transform:uppercase; color:var(--slate-300); margin-bottom:18px; font-weight:600;}
.footer-col a, .footer-col p{display:block; color:var(--slate-300); font-size:14.5px; margin-bottom:12px;}
.footer-col a:hover{color:var(--gold);}
.footer-bottom{border-top:1px solid var(--line-dark); padding-top:26px; display:flex; justify-content:space-between; flex-wrap:wrap; gap:12px; font-family:var(--font-mono); font-size:11.5px; letter-spacing:.04em; color:var(--slate-300); text-transform:uppercase;}

/* ============ Reveal on scroll ============ */
.reveal{opacity:0; transform:translateY(22px); transition:opacity .8s var(--ease), transform .8s var(--ease);}
.reveal.in{opacity:1; transform:translateY(0);}

/* ============ Page header (inner pages) ============ */
.page-hero{background:var(--ink); color:var(--paper); padding:96px 0 64px; border-bottom:1px solid var(--line-dark);}
.page-hero h1{font-size:clamp(34px,5.2vw,58px); max-width:680px; color:var(--paper);}
.page-hero p{max-width:560px; color:var(--slate-300); font-size:17px;}
